As you’ve read a few times in the past most likely- we recommend the
following company that offers a
great service, and YES, unlimited mailing lists is one of them when selecting an
autoresponder!
http://www.automatic-responder.com
This will allow you to closely gauge exact profit amounts on each set of
subscribers you generate from a particular newspaper. That way if one newspaper
generates a bunch of subscribers but none of them buy even after you have tested
new e-mails in your follow-up sequence you can stop advertising there because it
isn’t profitable.
Another big tool you are going to need is ad tracking. You need to track each
individual ad and every element of your sales process to see what is working and
what isn’t. For each ad that you place, you should setup a separate ad tracker.
For each repeat ad you place, you should setup another ad
tracker. You want to be able to individually track the
responses of each ad you place and each repeat ad you place
so you know exact results for each ad, each time you place
them.
There are plenty of great tracking solutions out there and
you’ll need to decide on one that best fits your needs.
There are two categories that tracking software’s fall into:
1) Remotely Hosted Monthly Services
2) One Time Cost Software Hosted At Your Site
With the remotely hosted monthly service you pay a monthly
fee every month to use the tracking service and you don’t
have to install any software on to your website for it to
run. Some of the benefits of this service include ease of
use and constant updates to the software at no extra cost.
With most monthly tracking services you will get big
upgrades and new features every once and a while and because
they usually have thousands of members, they can afford to
implement some pretty high end features.
With the one time cost software you pay a one time fee for a
software that you then install or have installed on your
website server. Some of the benefits of the one time fee
software is that you only have to pay one fee, one time,
ever. Another benefit is that it is on your website so you
don’t have to worry about your ad tracking software going
down like the remotely hosted service. Yet another benefit
is that with most tracking software’s you have the freedom
of making customizations to the software any way you see
fit.
You can determine which of these benefits are most important
to you and pick your tracking service according to those
needs and wants.
Here are two of the most reputable monthly tracking
services:
AdMinder
http://www.adminder.com
HyperTracker
http://www.hypertracker.com
Here are two of the most reputable single fee tracking
software’s available:
Clickalyzer
http://www.clickalyzer.com
AdTrackz
http://www.adtrackz.com
