|
Home |
Guerilla Marketing 101 Guide
Guerilla Marketing That Worked
|
Saint Paul, Minnesota: Before the opening of the first Crazy
Carrot Juice Bar, marketer Eric Strauss engaged in some forward thinking. He
spent $73 to put together a life-sized carrot costume, which was worn at several
special events around town.
Over the next year, the “Carrot” made many public appearances. It was featured
in various print, radio, and television media, and became largely responsible
for catapulting the company’s success. Eventually, the Crazy Carrot Juice Bar
expanded to five stores and 65 employees, and was then sold to industry giant
Jamba Juice—all for a mere $73 investment. |
Irvington, New York: The Flying
Fingers Yarn Shop, just outside of Manhattan, was looking to
expand its customer base. At the suggestion of a marketing
consultant, the company secured three giant balls of yarn,
complete with knitting needles, to the roof of a modified
van and called it the Yarn Bus.
On weekends, the Yarn Bus travels between Irvington and NYC,
promoting visibility and making special appearances at news
events. Flying Fingers has seen a good increase in store
traffic, but more importantly, people who might not make the
physical trip to the store are made aware of their website,
where they can learn about knitting classes offered by the
store and purchase knitting supplies. The high visibility of
the Yarn Bus has produced excellent results.
Manhattan, New York: Even not-for-profit businesses look to
expand their reach. The Marble Church sought a way to
attract younger members and revitalize their congregation.
So, they turned to a marketing firm who came up with some
unusual ways to get the word out.
One Labor Day weekend, hundreds of Hamptons weekenders
visitors to the Hamptons spotted an airplane banner bearing
the intriguing message: “Make a friend in a very high place.
Marblechurch.org.” In addition, the church rented a low-cost
mobile billboard (mounted on the side of a van) that drove
around Manhattan. The sign read: “In This Town It Doesn’t
Hurt to Have God Onon Your Side.”
These creative messages, delivered in creative ways,
introduced Marble Church to people who would otherwise never
have heard of the place. As a result, the church reported a
31% increase in membership.
Oregon: Odd giveaways abound. People are intrigued by the
unusual, which may explain why the Les Schwab tire
dealership’s “free beef in February” promotion keeps
customers coming back, or why a nearby bank receives
excellent local media coverage for their yearly tradition of
giving away free Vidalia onions to anyone who walks in.
To find out more ways to make money
click here to see our full report!
|
You are minutes
away from being able start putting these new marketing ideas to
work for you. Our guide will
tell you everything you need to know!.
|
Additional Articles On Guerilla Marketing 101 Are
Listed Below For Your Convince.
|
