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Guerilla Marketing 101 Guide
Questions To Identify Your Guerilla Niche
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Questions To Identify Your Guerilla Niche
This step involves a close analysis of your business. Much like an investigative
reporter, you need to determine the who, what, where, when, and why of your
customer base. Ask yourself the following questions:
• Would your product or service appeal more to men, women, or
both genders equally?
• What age range does your product or service appeal to? (Note: if your business
sells products or services for children, parents are your target demographic).
• What is the range of income and education level of the people who may be
interested in your product or service?
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• Are they single? Married? With
children? Retired?
• How will your customers use your products or services? Is
there a potential for repeat business?
• Does your product or service fall into the category of
needs (food, clothing, shelter) or wants (luxury items)?
• What makes your product or service unique
• Is your product an impulse buy (books, shoes, gourmet
food) or an investment (cars, boats, computer hardware or
software)?
• How are transactions for your product or service typically
carried out—online, mail order, or in person? Cash, check,
or credit cards? A single payment, multiple payments, or
monthly recurring fees?
• How do your potential customers typically become alerted
to new products or services? Online, through public
advertisements, from the news media, or some other method?
You may even want to develop a profile of your ideal
customer (for example, 20-30 year old single
college-educated females, or 40-50 year old married males
with middle-class incomes) to help you pinpoint your target
market.
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