A good design is mandatory when creating a business card. This article will help you formulate an attractive card.
The minimum amount of work necessary to create an effective business
card: one that not only clearly shows your contacts how to get in touch
with you, but also gives them some incentive to do so by giving them a
sense of what your business is all about. The next factor in creating
an effective business card--literally, designing for effect--is the
icing on the cake baked by the first two factors. You already have a
business card that does an adequate job. What designing for effect
gives you, however, is a business card that does a superlative job--one
that not only gives your clients an incentive to contact you, but one
that makes them remember you, appreciate you, and above all makes them
likely to contact you before they contact anyone else.
While these factors place certain limits on what you should and
shouldn't do with your business card--you should include your contact
information; you shouldn't include so much text that your client is
bewildered--the next factor is limited only by your imagination and
your printing budget. There is no template for designing a memorable
business card, and there shouldn't be: the entire point is to make your
business card stand out from the rest.
There are, however, two major approaches you can take when designing a
business card for effect: designing to impress, and designing to
delight.
Each of these approaches dovetails well with the two major approaches
you can take when defining the identity of your business. You can
either emphasize your professionalism, your affluence, and the proven
success of your business, or you can emphasize your innovation, your
creativity, and the fact that you bring something new to the table.
Either approach is valid, but which approach works best for you is
something that only you can decide.
If you choose to design in order to impress, then your design options
are limited to traditional effects, but within those limits you can
create a business card whose elegance is its own argument for
prospective clients. Some interesting design ideas include varying your
paper stock, varying your typeface, or even including some complicated
printing extras like high-color processes or gold leaf. This adds a
level of expense to your printing costs but it's well worth it in terms
of effect--and your potential clients will see that you have the money
to spend on excellent business cards, which says something about the
financial stability of your business.
The trap here is to think that making your business card elegant means
to make it look like every other business card out there. It doesn't.
Even subtle details of your design can make your business card
impressive without making it boring. For example, you might subtly vary
the paper stock you use to give it an interesting texture, which gives
the card not only a memorable look, but a memorable feel on your
potential contact's fingers as well. Or you might use a high-color
printing process on extremely smooth paper stock, which makes your card
look somewhat high-tech, durable, and memorable.
This article has given you some information that will help you analyze the effect of a good business card design.
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